If you are the CEO of a business, whether it is a brick-and-mortar business or an e-commerce business, you need to have a website setup on the internet to establish yourself. That way, people from all around the world will be able to discover your business, even if it only caters to your local region.
Why, you may ask? Well, when people from other locations are traveling to your area in the future, wouldn’t it be nice if they already knew about your business before getting there? If they learn about your business online, then they will make it a priority to stop at your business after they arrive at your location. In addition, you can also start selling products or services to an international customer base that you could have never reached before without a website. Therefore, establishing a website presence for your business is crucial in this day and age.
As a CEO, you need to have a strategy for your company’s internet marketing. This doesn’t just mean purchasing pay-per-click advertisements or posting up classified advertisements. Instead, you need to strategize the search engine optimization of your website so that it will rank well in search engines like Google. If you are able to rank your website high enough in the Google search results, then you will get lots of free traffic to your website. The trick is knowing how to get your website ranked high with the right optimization techniques.
The problem with a lot of webmasters is they don’t understand search engine optimization. Either that or they don’t have any written plan or strategy on how to pull it off. What you must understand about SEO is that it is not an overnight process. It is something that takes consistency and time in order for it to rank your website better.
By consistency, you must consistently be optimizing your website on at least a weekly basis. This means regularly updating the content of your website with fresh content. Google is able to detect if the content on a website is outdated or not. If it detects that your website’s content is outdated, it will either lower its rank or possibly blacklist it all together. That is why fresh content is essential for a high search engine rank.
As for time, it can take days or weeks for Google to re-crawl its listed websites and update the rankings of them. But don’t expect to make the first page of the search results within the first few months. The only true way to accomplish this task is to have lots of backlinks to your website. This is something that only time can accomplish. Even if you try purchasing backlinks from some service provider online, it will never be enough to boost your website’s rank to where you want it to be.
On top of that, most of these backlink providers will not be creating backlinks on reputable websites. In order to master the backlinking strategy, you need to get your backlinks on websites that are already ranking high in Google. Again, this is something only time will accomplish as you develop your website and the word-of-mouth spreads about it. Sometimes you can sneak your URL address onto a blog or forum post on these websites, but that won’t be as effective as getting your backlink on the front page of the website. That is where it really counts.
Overall, your search engine optimization strategy should be part of your business plan. If you already have an established business without a strategy for internet marketing, then it is time that you revise your plan right away.